Testimonial

Listen to testimonials from these auto repair shop owners!

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Three years ago I was a mechanic working for Dave, today I own 4 repair shops of my own. That pretty much says it all. Thanks Dave. – Keith Cox, Clearwater, FL
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It was clear to me from the beginning that Dave really enjoyed what he was doing. He wasn’t just there for the money. I respect that. Dave gave me some new ideas about how to treat my clients and employees that have made me more money. Productivity has increased and I work a lot less personally. Dave really taught me how to run the shop. This made a big difference in my income.- Rami Derhy, St. Paul, MN
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Dave has helped me get my business on track. I am now looking at other locations to expand. – Mike Blair, Spokane, WA
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I was impressed by Dave’s strategy to get “buy in” from his employees. I am implementing these things in my shop with success right now. – Paul Safranski, Manitowoc, WI
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Dave gave me one assignment on one of our Coaching Calls. I followed his advice and immediately saw a huge increase in productivity and profitability in my shop. Plus my stress level went down dramatically. I couldn’t have done it without Dave.-David McGinnis, Sumter, SC
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Dave gave me permission to fail. He taught me how to fire a key technician that was holding me hostage. He showed me how to be free from the worry of making the “wrong” decision. The freedom is awesome. The most powerful thing I get from Dave is the back up knowledge; if I have a question, I can just give him a call and he answers it. He treats you like a normal human being even though he’s extremely successful.- Karl Jaeger, Lilburn, GA
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Time management is one of the areas Dave has helped me the most with. I used to struggle with a decision for days, now I can use what I’ve learned, or I can just call him up and ask him a question, make a decision and move on to the next thing. That’s just incredible. Dave has given me a partnership strategy that I believe allows me to get to my goals more quickly.- Keith McCrone, Avon Lake, OH
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I got all the “missing pieces” of running the business from Dave. He gave us the tools to systematize the business so we could handle all the business we could generate. Dave has given me the direction and the guidance to finally get out of my business. This has always been my goal, with Dave, I’m finally reaching it.- Amy Mattinat, Montpelier, VT
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I got all the “missing pieces” of running the business from Dave. He gave us the tools to systematize the business so we could handle all the business we could generate. Dave has given me the direction and the guidance to finally get out of my business. This has always been my goal, with Dave, I’m finally reaching it.- Amy Mattinat, Montpelier, VT
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In October we did $84,000 in sales, our previous record was $66,000 (set in Sept. 07). We also raised our labor rate last Monday from $109.69 to $119.69 (two months earlier we were at $99.73). By the way, we’re in Somerset, WI where the population is 2,000 people, the next closest town is 8 miles away (where the nearest parts store is located) with a population of about 7,000 people. Thanks to your help (constantly recruiting new people – not being satisfied with good enough & service advisor training)!
– Aaron Miller, Miller Brothers Auto Repair
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Dear Dave,

What a fabulous meeting in Miami. You guys always seem to pull out of your hat just what I need to learn and all the things I need to be reminded of to keep me on the road to success.

Just wanted to let you know that I get soooo much out of belonging to your coaching program. I love networking with such a high energy, brilliant bunch of people, I get such valuable information from the monthly marketing call, operations call & one-on-on coaching calls.

I hope you all had a fabulous cruise with the crew!

Thanks again for all you do!

Amy Mattinat
AutoCraftsman
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Hey, Dave! How’s things in sunny FL? Mahalo for the cookies – there goes my girlish figure! Just wanted to share some random ramblings with you. I ran an ad in the local paper for a service writer; mentioned a 2k signing bonus. Phone rang off the hook. I hired the first of about fifty applicants. About five of these guys were former shop owners, and when I asked them why they were former shop owners, to a man they blamed everything but themselves for the demise of the business. Just as did the fellows in your Pinnacle message. I think one of the keys to success is OWNERSHIP of the entire business – and its success or failure. Some of the guys thought they’d starve to death working in a two-tech shop – didn’t believe our sales. Even after I showed them on the computer, they didn’t think our numbers were possible – goodbye, Mr. Negative! Just coming off Automotive Classics’ best week ever – $22,891 sales. $500 bonuses all around and $1000 for the first week over 25k. I talked to the man at the bank last week, and he says the money’s burning a hole in his pocket – I have to find a way to add two more bays!!!! Talk to you soon, and thanks for absolutely changing my life!!

Sincerely,

Dave O’Connell
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Dave,

I just wanted to pass send you our A/C Sales as a result of our April visit to you and your shops.
May – September 2007
Total Shops sales were up 22.8% over 2006.
A/C Repair and Service sales were up 36%
A/C Repair and Service GROSS PROFIT was up 41%

Please thank your people again for their time and help.

Mike Molitor
Auto Select, Inc.
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Dave,

Just wanted to take a minute to express my thanks to you. Reading your reports every week, and speaking to you once a month along with everything you have to offer has changed my life. I couldn’t have done it without you

Thanks

Gerry Frank, President
Auto Repair Technology, Inc.
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Dave,

Just wanted to drop you a quick note. I just got back from Sanibel last night after five fantastic days with my family. It was the first time my boys had seen the ocean. They loved it!! While I was there I had time to reflect on just how my life has changed these last couple of years. I started thinking about some of the people that have guided me down this path and felt I should say thanks to them. Well you are one of those people that have really helped me. I still recall with vivid detail when Mike Brend and I traveled to Florida to meet with you and see some of your shops. I have always been confident in my abilities but you opened my eyes as to what could be possible. It profoundly changed me. I am sure you have heard this before but I felt that I needed to tell you. I truly appreciate your guidance and really just wanted tosay thank you!

Regards,
Jeff Woodall CK Auto Repair, Inc. Autoplus,Inc.
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Dave,

Your Service Writer Class is GOLDEN!!!
As you know I like things organized and analyzed, remember I was the longest blue line in the room.

So here goes:
% Growth Sales 55.6% 75% 35%
Average RO $209.99 $251.51 $167.50
Monthly Car Count 201 230 188

So, now you can see why I feel this class is golden. Can you believe my jump in sales, RO and car count all of this from 2 days worth of classes.
Thank you!
The percentage of growth in gross sales are in comparison to the previous year/ month.
– Jerrie Downs
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Good morning Dave,

I just wanted to give you another update on our sales success since the Training Seminar in Green Bay. I don’t mean to brag, but I just have to a little bit. Sales increases:

Week 1 +35.4%,
Week 2+36.6%,
Week 3 +29.0%,
Week 4 (last week) +39.0%.

I can’t Thank You and Robin enough for the help. We did a pretty good job before the training, I would not have predicted these results. As we talked about, these are shops that were already doing $1,000,000 plus per year. Each shop is looking for another tech to hire. We just hired away our main competitor’s (7 Shops) # 1 tech. We’ll continue to work hard to sustain this.

Much appreciated,

Mike MolitorAuto Select, Inc
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Most useful technique since back at shop:
The most useful technique for me has been your feel, felt, found. When a customer has a price objection this is a 100% success rate to close the sale.

Specific Situation:
Monday morning I lined up 6 repair orders with prices from a $350 repair to two engine jobs at nearly $3000 each. Utilizing several techniques including the coupon mentioning at closing, the why it broke answer and the parts problem comment, I sold all six repairs and by the end of the day I had sold $10431.00, THANK YOU!

Words of encouragement for someone to go to Sales Training:
Why wouldn’t you do it? Even the best can learn and become better and if you’re not the bets, don’t you want to be?

-Joshua Liesch, greenbay@autoselectonline.com
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Most useful technique since back at shop:
The most useful tool has been distracting questions after the price and it has helped a great deal. Also another great idea you gave me was to tell the customer something good about their car before you tell them what’s wrong. Both have helped a great deal. When you tell them something good about their car they feel like you are really looking at the vehicle trying to help. Makes the sale easier.

Specific Situation:
Going into these weeks, and this week the most, should be great challenge. This week last year was one of the worst all year only doing $2,369.59. I run a little 2 bay quick lube and just by the little changes I’ve made just this week, we had our best week ever at $4207.38. Thank you for the charge you’ve given me. Before when I used to tell people the price, that was always the last thing I said and it really would just hang in the air. Now I always say we have that in stock and it only takes a couple of minutes to replace. And now the customer is focused on the fact that their car will be all better in just a few minutes rather then the price.

Words of encouragement for someone to go to Sales Training:
There are so many reasons I would recommend someone to come to the class. There really are life changing ideas that your just not going to pick up anywhere. These people really have things in order and they are only going to become more successful!

-Michael Molitor, mickeyapps_98@yahoo.com
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Most useful technique since back at shop:
I have remained very positive and enthusiastic, even when faced with tough circumstances. Sales have been easier and more plentiful by using the training methods. Also, using “feel” and “prefer” for employee issues works great!

Specific Situation:

I had a customer that had a $29.99 car/care/special coupon. I told my technician to find something that was needed. I in turn sold 2 belts, wipers and an air filter. I used “the value bag” to explain the importance of belts that didn’t break and wipers that allowed better vision in winter weather. Closed with a total $179.28 followed by a reminder of a mailer coupon, which was already built in.

Words of encouragement for someone to go to Sales Training:

I found myself on the edge of my seat and truly excited to learn more. I applied techniques learned at the seminar to make myself a better sales person and to also become more goal oriented/positive in my business and personal life.

– Doug Noskowick, dmwventures@charter.net
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Most useful technique since back at shop:
1. How much will it cost closing with coupon or car care club offer
2. When will it be ready close.

Specific Situation:
Closed an $800 brake job sale by mentioning , and then selling the care care club card.

Words of encouragement for someone to go to Sales Training:
Absolutely make the decision to attend. The number of simple techniques and words are an invaluable addition to our daily job responsibilities. Each one of my managers and service advisors came away with renewed excitement to their jobs!

– Mike Molitor, auto.select@verizon.net
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Most useful technique since back at shop:
“It will be ready by 5pm-unless we have a parts problem” –ALSO- The total cost with parts labor and tax will be “$733.00”, do you have any coupons or are you a member of our car care club

Specific Situation:
Randy Ceitzke- A new customer who found us in the yellow pages came to us for a runnability problem we tested. Found the problem and residual effect of a faulty fuel injector, sold the entire repair and other itmes “parts, labor, tax will be $733.00, do you have any coupons”

Words of encouragement for someone to go to Sales Training:

This class is a must if you want to know how to sell better, understand consumers and build your business!

-Paul Gwidt
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Most useful technique since back at shop:
There have been several techniques I have used since being back in the shop, but one of the most useful things has been asking how much the customer would like to know. I had been over explaining to customers and dint know it. I now have more time open for other things during the day.

Specific Situation:
Customer came in with poor vent and vehicle over heating- used open ended techniques. Radiator was leaking but may have other leaks, etc. They tried to trap me into the “and it will be fixed, right?, but I side stepped and re-explained up front. After radiator replacement ($371.00) we found leak from timing coverbasket. They then had price objections, pulled out “valve bag” and showed customer old radiator and new leak. Again explained needed repairs and price ($817.78) Once approved customer started asking questions (buying signal) and then started rubbing chin (buying signal) and making lots of eye contact (buying signal!!!) So, I proceed to upsell water pump, serpentine belt, timing chain and gears and thermostat. Bringing total up to $1190.38. At close of sale customer thanked me for the excellent service and the explanations of all parts and benefits of doing the complete job. I may have made the sale without your seminar, but it wouldn’t have gone that smoothly, would have been more stressful and I don’t know if customer would have been that satisfied. The confidence your seminar gave to me has been priceless! Thank you!!

Words of encouragement for someone to go to Sales Training:
They have done such a good job with so many things that I can apply to my day to day activities. I don’t know where to begin- goal setting, selling techniques, dealing with objections, magic words, motivating technicians – JUST AWESOME!!

– Bill Zirbel, gbexpress@autoselectonline.com
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Dear Dave and Robin,

I was fortunate enough to attend your class in Florida and in Sacramento again in February. I have to say, it was worth going to twice. I got so many new ideas and knowledge when I attended your class. Within the first week of being home, I was able to sell a $2000.00 major tune up and repair job to a client of ours using the magic words that you taught, and taking Robins advice in using the techs to help sell work. That same day I was able to sell an $1100.00 transmission repair that everyone in the shop thought would never be sold! Using some of the magic words, and sales tecniques that were taught, I was able to turn customer that had been in only one other time into an advocate. She came in and asked for ME, not my boss, or another tech. And dropped off her 30 foot RV for a smog inspection. When I spoke with her later on that day, I mentioned that it is due for an oil change, and asked if she wanted us to get that out of the way for her. She was thrilled that we could do it and came down to the shop the next morning to leave a page long list of everything that she wanted to have us do, and went on to say that if there is anything else that we find to go ahead and fix it because she wants it to be in perfect shape when it leaves here. I am thrilled that I was given the opportunity to attend your classes. I can make more money than I ever thought possible now! Thank you so much!

-Ayla Roberts
Valley Automotive
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