Simple Auto Repair Marketing Advice

There is a lot of conversation about auto repair marketing these days.  Everybody would love to have more cars in the shop.  There are a couple of simple rules that you should follow to make this happen. Target your auto repair marketing to people who need your product, not people who should need your product.…

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Powerful “OFF THE WALL” Auto Repair Marketing Strategy

I’ve watched auto repair shops succeed and I’ve watched auto repair shops fail.  I know exactly what the difference is.  This knowledge and the action it requires will determine if you succeed or fail.  Keeping reading… Shop owners that succeed spend just about every waking moment either working on their auto repair marketing or making…

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Auto Repair Marketing 101

Auto repair marketing is your most important responsibility as the owner of the shop.  Nothing else is as fundamental to your survival.  Too many times I talk to owners who let far too many other things take priority; and that’s the first step in auto repair marketing 101, make it the TOP PRIORITY! The second…

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Auto Repair Marketing Secret

I was reading one of my old sales/marketing books the other day (YES! By Robert Cialdini if you’re interested) and I came across this “golden oldie” strategy that works great for auto repair marketing too. In one study, loyalty cards were handed out to three hundred customers of a local car wash (it could just…

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Relationships- Key To Your Auto Repair Marketing Efforts

This week, I’d like to talk about building a relationship with your clients as a key piece of your auto repair marketing.  Back in the good old days (I just love saying that); you could open a shop, do very little marketing and make a very good living.  Cars broke a lot and they broke…

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“Alligator Arms” And Your Auto Repair Marketing!

Football season is here so it’s time to break out the football analogies (I really can’t help myself!) for auto repair marketing.  “Alligator arms” are something a pass receiver gets when a ball is thrown his way and he thinks he’s about to get hit really hard.  Instead of reaching out to catch the ball…

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Auto Repair Marketing and the “10 Mortals Sins”

In doing auto repair marketing it’s easy to make mistakes. Here is an article by one of my favorite business authors, Michael Masterson on The 10 Mortal Sins Of Marketing. I keep a copy posted by my desk and look at it regularly when I’m writing marketing pieces.

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Auto Repair Marketing-Keeping Good Employees

So, how do you keep the good people once you’ve got’em?  Easy, pay them well, treat them right.  It really is that simple. Make sure the pay plan you offer them is always competitive and then, find out what they really want beyond money and help them get it.  Everybody has dreams.  Everybody has goals.…

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