Auto Repair Marketing-Dumb Beliefs and Actions

I was talking to a shop owner about auto repair marketing and he was complaining because he didn’t think his auto repair marketing was working. He said, “I get a bunch of people coming in, but I don’t make any money. All they want is the cheap advertised oil change. This auto repair marketing isn’t working.”

Continue Reading →

Auto Repair Marketing-Why You’ve Got To Have Multiple Strategies

I’m a Tri-athlete. Triathlons involve swimming, biking and running. If the wheels on my bike didn’t have spokes, or didn’t have enough spokes they’d collapse. The same thing is true about your auto repair marketing efforts.

Continue Reading →

Customer Contact-The Key To Successful Auto Repair Marketing

Effective auto repair marketing is all about contact with the customer.  If you understand this basic principle you will be wildly successful.  If you don’t you’ll be continually struggling to find new customers. As soon as most shop owners meet me and find out I’m an auto repair marketing expert they begin peppering me with…

Continue Reading →

Three Easy Steps To Outrageously Satisfied Customers

Hi, If you’re around me for any length of time you’ll hear me ask the question, “What’s the most profitable thing you could be doing right now?”  If the answer is anything other than what you are doing, it’s time to stop and do the most profitable thing. Usually, the most profitable thing you can do…

Continue Reading →

Auto Repair Marketing and The Power Of Customer Comments

Lately I’ve heard a lot of people complain about negative customer reviews.  Heck, it hasn’t been just complaining it’s been outright bitchin’ and whinin’.  It’s always something along the lines of, “we’re at the customer’s mercy; they can put a bad comment on Yelp or Google Local or Bing and KILL us…” My response, “Boo…hoo…hoo…” …

Continue Reading →

Dumbass Marketing

Sorry for the slightly graphic title, but there’s no other way to describe it.  Here’s a scary Christmas marketing tale… Eve and I have a Christmas Eve tradition of going out for sushi (I know, a little weird, but hey we love sushi…).  We have a favorite place we always go to.  However, this year…

Continue Reading →

One Of The Simplest Auto Repair Marketing Strategies Of All Time

Auto repair marketing can be really simple sometimes.  I was visiting a potential client once and his shop was a mess.  I didn’t want to sit down or touch anything for fear of the layer of slime and grime that was everywhere.  I’m usually not bothered by a little dirt; fixing cars is messy sometimes,…

Continue Reading →

THE BEST FREE AUTO REPAIR MARKETING EVER

I was talking to someone the other day and they said, “Dave if you could only do one piece of auto repair marketing, what would it be?” I didn’t even have to think about the answer, I said, “Getting out into the community.” They said, “No, that’s cheating.  That’s too effective.  I’m talking about auto…

Continue Reading →

Another Free Profitable Auto Repair Marketing Technique

I was reading a report on the independent auto repair industry the other day.  One statistic from the report stuck with me.  It said that 80 percent of a typical independent repair shops business is REPEAT business.  This statistic matches my experience with auto repair marketing.  Actually in my shop it was about 90%.  So…

Continue Reading →

Unique Selling Proposition-The Cornerstone of Your Auto Repair Marketing

I was talking to someone about USP’s (Unique Selling Propositions) this past week and they said, “Sure, everybody says you should have one, but nobody really tells you where to find it.  My auto repair business is just so plain and ordinary, there is nothing “usp” about it.” This is a great auto repair marketing…

Continue Reading →

Page 3 of 4