Goals Part 3 – Training Your Subconscious Mind

Welcome back!

I hope everyone had a great weekend. To all the Mothers, I hope you had a wonderful Mother’s Day, and to all the husbands I hope you remembered.

Alright this is part 3 in the series for setting and achieving your goals. In part 1 we covered the 4 rules. If you don’t remember go back and click the link on the right and refresh your memory.

In part 2 I covered 2 main points. The first being that your main goals need to be rooted in a deep belief or desire so that it brings meaning to your life. Second, once you set the main goal you need to work backwards and set small goals so that you can determine how to accomplish your main goal.

Our example was: “It is December 31st 2020 and there is $1,000,274 in my Bank of America Money Market Savings account”.

After working backwards it was determined there was a sales problem and we needed to increase our average ticket from its current level of $250. The smaller goal that we came up with was “It is August 31st 2014 And the average Repair Order in the shop was $453.25 for the week.”

Now here is where things get exciting. Reaching this smaller goal seems much more realistic right? of course it does! I want to walk you through 2 specific steps to take that if you follow will help you in ways you never believed possible to reach your goals.

The first thing you need to do is type or write this goal out. Then place it somewhere you see often. Your bathroom mirror is perfect. You need to recite this out loud to your self at least 2 times a day. Preferably first thing in the morning and before you go to bed. Is simply saying it out loud going to make it happen? Of course not, but let me explain why this is so important.

It’s a proven fact that our brains operate on 2 separate levels. Conscious and subconscious. Our subconscious mind is whats in control of things like our heart beating and our breathing. Basically the things that happen with out us having to think about it. However it goes much deeper than that.

Do you remember when you first learned to drive? Or maybe you just recently taught a son or daughter to drive. As a new driver just learning, we are totally focused on checking blind spots, pressing the gas pedal just right and keeping the wheel pointed straight ahead. Doing anything else, even something as simple as trying to hold a conversation with the person next to you, is virtually impossible. This is because this new driver is actively thinking about driving. Now lets fast forward to 5 years or more of driving experience. Have you pulled up to your shop and wondered – “I have no recollection of driving here. Were the lights green? Did I stop at that stop sign? You have programed your subconscious mind to the point where you do not have to focus on the activity of driving or even navigating. Your subconscious mind has totally taken control of that allowing you to focus your conscious mind on other things. I do recommend focusing on driving when driving though.

I used that example to show you that it is possible to program your subconscious mind. So if we can program our subconscious minds to pretty much drive us to work what else can we program it to do? Honestly, anything you want. The key is repetition. The things you focus on the most your subconscious mind will pick up on. Then it will work on your behalf to help you get. When you are constantly repeating your goal every morning and evening what your doing is training your subconscious mind what to focus on. The problem is your subconscious has no concept of good or bad on its own. Only what you tell it. So if you are constantly focusing on the negatives in your life. Well your subconscious mind is going to interpret that as you wanting more of those feelings and it will actually fight against you.

I cannot stress enough how important it is to repeat this goal every morning and night.

The next think you need to do is break this goal down even further to what needs to happen this week. It’s unrealistic to expect to increase an average ro from $250 to over $400 in 1 week.

Yes it is possible to make a jump like that in a short period of time, Josh did just that but it was over an 8 week period of time after completing the service writer training course. If you are interested in learning more about that course shoot me an email at perfectdayinc@gmail.com

So lets say we want to increase our average ticket by $25 a week until we reach our goal, and our average car count is 40 cars a week. Our weekly sales goal looks like this.

“Today is Friday May 16 and the shop sales for the week were $11,000. I achieved this goal by maintaining an average ticket of $275 on no less than 40 cars.”

Every single morning the person selling service needs to write this goal out by hand on the top of a note pad that will be seen all day long. Writing it out directly involves your subconscious mind and you are explicitly stating this is what I am going to reach. Then every time you or your service manager glances at those words through out the day it reinforces the programming.

When your subconscious mind is dialed in and working on your behalf trying to help you reach your goals you cannot fail. It’s not some weird voo doo that all of the sudden your customers start just spending money, or you get flooded with business. You are going to have the same opportunities that you had before only now you will know what to be looking for and how to capitalize on specific things. Its like driving through a parking look looking for a spot, vs driving past that parking lot going down the street. Just because you didn’t see an open spot on the road does not mean there were not plenty of parking spots available. You just were not looking for them. Once an opportunity presents itself you act on it and that is how you start to reach your goals.

In the next post I want to talk about tracking your progress and what to do if you are not reaching your goals or if you are ahead of them.

Again please leave comments in the box below.

This is powerful stuff. Don’t over look the simplicity of it, or the fact that I’m giving it away absolutely free.

To your success,


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