Dave Head ShotDave Dickson: President & Founder

I am the serial entrepreneur. In the early part of my career I worked in the rat race known as corporate America. I Opened my first auto repair shop in 1998 and less than 5 years later we had grown to 21 very profitable shops. Now I enjoy being able to work with the worlds top shop owners showing them the auto repair marketing formula I used for my success. I have also authored a book title “Slingshot – The Fast Track To Financial Freedom In Auto Repair”, which is more of a road map chronicling my journey to success in auto repair.

Some things about me personally… I got my pilots license when I was 17 and love to go flying. I have competed in marathons, triathlons, and an Iron Man contest. I also competed in an armature portion in the tour De France. I have a soft spot for puppies and love my bichon. In my spare time you will most likely find me babysitting my new granddaughter, or at the beach with my wife.

When I started this company I named it Perfect Day, because every day I get to live my perfect day. My goal for my clients is to help them build their business to the point that they have total financial security, and lifestyle freedom so that they too can live every day as “The Perfect Day”. If that sounds like something that you would like to learn more about click here to get started.


DSC_0173second edit Joshua Johnson: Service Writer Trainer & Marketing Director

I have had a passion for the automotive industry since I started taking auto technical classes in high school. I started out my career in this industry pumping gas and washing cars at a BMW Dealership. I quickly worked my way up to a full BMW technician. At 19 I decided to venture out and open my own auto repair shop. After almost 4 years of frustration and stress, and being broke I closed up shop and decided to go work for someone and learn what I didn’t know.

I found a position as a service manager and hired Dave to train me through his service writer training course and my life has never been the same since. I set every record in the company, Double the sales of both of the stores they had me manage, and at 24 I was the highest paid manager in the company. I developed a real passion for sales and marketing, and for the last year have read countless books, been to seminars, bought home study courses, anything just to learn more about why people make the decisions they do when making a purchase.

When Dave asked me if I was interested in helping others duplicate my success, I could not have spit out a yes fast enough.

A little about me… I just recently got married on new years eve of 2013. I live in sunny Tampa Fl with my wife Beth, and our two Pitbulls, Rue, and Envy. I love motocross, or really anything with a throttle. I am a huge Mustang fan and had a beautiful black 07 mustang GT but recently traded it in for my wife to get a new Silverado 1500. Happy wife happy life right.

I have had some fantastic mentors in my life, Dave being one of them, who have opened up a world that I never know was possible. Being that person for someone else is what excites me most and why I love to get up every day. If you believe there is more to life than what you are experiencing right now, but you don’t know where to find it, lets talk. It would be a privileged to work with you.


Perfect Day Inc.

3152 Little Rd #377 Trinity, Florida 34655

Leave A Response

* Denotes Required Field